Your ability to influence individual decisions and general mindsets of both people and groups is directly related to how successful your family or career will be.

School teachers do it all day but the rest of the population has little to no idea that some concepts need to be “sold” regardless of their innate worthiness.

Many a great idea, concept, product or action withered on the vine – simply because they were not backed by an effective persuasion program.

This workshop explores the processes and techniques that change minds and motivate action.